Auralia | Beauty | 2026 | Social Strategy, Content Creation, Community Growth, Instagram + Pinterest Management | Pre-Launch

We took a British luxury brand from 5,000 monthly impressions to 203,000 on Pinterest - with zero ad spend, a lifestyle-first content strategy, and an audience that grew 34x in two months.

We built Auralia's visual world from scratch during its pre-launch phase - an editorial language rooted in slow living, British interiors, and the textures behind the product. Every post, pin and story was designed to feel like the brand had always looked this way. The goal was to make the audience want Auralia before they could buy it.

Alongside the content, we developed a relationship-based community growth strategy on Instagram - engaging with premium creators in London, Paris and Scandinavia daily - and turned Pinterest into Auralia's primary discovery platform through a curated board strategy that positioned the brand inside the visual spaces its audience already lived in.

BEFORE

The Auralia feed before the pre-launch content strategy

AFTER

The refreshed Auralia feed after the pre-launch content strategy

Pinterest performance

Before we started vs now

Two months. Zero ad spend. Organic strategy only.

203k

Monthly impressions

1,370

Saves

135k

Audience

A rolled Auralia silk scarf in green and cream with a gold botanical print
A cream living room styled with a fireplace, cane armchair and white sofa
An outfit collage pairing a burgundy cashmere polo wrap with cream trousers and gold hoops
Three riders in teal riding wear crossing a fenced summer paddock
An embossed wave emblem pressed into a cream paper seal
An envelope of brand cards with a photo of a woman watering greenhouse plants
An embroidered emblem detail on cream fabric

Overall results

203k

Pinterest impressions. Up from 5,000. A 38x increase built entirely through organic content strategy with zero ad spend - all pre-launch.

1,370

Pinterest saves in a single month. 60x more than the month before we started. People are not just seeing Auralia - they are keeping it for when it launches.

52.3%

Non-follower engagement rate. More than half of Instagram interactions come from people who do not follow the account yet. The audience is finding Auralia on its own, before the brand has even gone to market.

An organic-first strategy that built the audience before launch - 38x Pinterest growth and a feed people were saving before there was anything to buy.

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