Cherub Tricho London | Beauty | 2026 | Content Strategy, Social Media Campaign, Content Creation, UGC, Event Coordination, Video
A trichology brand mid-rebrand, repositioning as premium in Canary Wharf. We coordinated a full pop-up campaign in seven days - then built the elevated editorial presence their new positioning needed.
Cherub Tricho came to us just over a week before their IWD pop-up with a full brief - pop-up build, social campaign, printable assets, staffing, content.
While the space was being built, we ran the campaign in parallel - daily reels, educational carousels, and promo content across IG and TikTok to drive footfall on the day.
The pop-up itself featured a branded photobooth, complimentary scalp checks, and discount vouchers for future treatments.
We brought UGC creators on site to experience the pop-up first-hand and capture it through their own lens.
The result was a library of organic, high-quality content that carried the campaign well beyond the event itself - performing across IG and TikTok in the days and weeks that followed.
Campaign results from one week of organic activity
Accounts reached, 26,456.
Profile visits, 736 total.
External link taps - 668 total.
*from the previous period.
Ongoing social media management
Following the pop-up, we took over Cherub Tricho's social media on a retained basis - refreshing the visual identity across feed and stories to reflect the brand's premium positioning. We introduced a structured content strategy rooted in scalp health education and clinical authority, replacing an inconsistent feed with a cohesive editorial direction. The result was a significant increase in organic reach, engagement, and profile traffic.
BEFORE
AFTER
Seven days from brief to opening - pop-up build, campaign content and UGC that carried the brand well beyond the event.
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