Private Coffee Collection | B&F | 2026 | Content Strategy + Creation + Full Management
When your founder is one of the most recognised names in Australian coffee, the bar for how the brand looks and shows up is higher than most. We built the content system and strategy to meet it.
Philip Di Bella built one of Australia's most recognised coffee brands. PCC is the next chapter, a premium direct-to-consumer roastery with the credentials to back it up, but no social presence to match. When they came to us, the content lacked direction and the brand wasn't showing up in a way that reflected the quality of the product. The visual identity needed to work harder.
We built a content strategy and visual direction from the ground up, one that carries the weight of the brand without feeling heavy. Every post is crafted to reflect the premium nature of the product while staying warm and accessible. We handle the full picture: strategy, creation, and day-to-day management across platforms.
BEFORE
AFTER
From paid-only reach to an organic-first brand.
Before
After
Alongside the content work, we supported a one-month Meta ads discovery period to test what the brand could do with paid. The results spoke for themselves.
Cold traffic ROAS, more than double the industry benchmark of 4x.
people reached in three weeks on a lean monthly budget.
Nearly 4x return on total ad spend across the discovery period.
Strategy, creation and full management rebuilt from the ground up - taking PCC from paid-dependent reach to an organic-first brand.
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